Apply the learnings from neuroscience to your customer service strategies. Use the BRAIN acronym to remind yourself (and others on your team) about the impact you can have when you help people bring the full capacity of their brain to the experience. Create connections that allow people to feel Brilliant, Respected, Alive, Independent, and Noticed for who they are and what they have done in their lives. It’s a great way to create a lasting brain bond with customers.