Dear Madeleine, I am a director in a small company. My boss (a boomer) keeps mentioning that I need to develop my brand. I really don’t understand what she means. The more I learn about personal branding, the more it feels like something that can limit me. It also feels like kind of an old,…
Dear Madeleine, I manage a small team in a fast-growing area of a giant information security company. There is so much opportunity for my industry right now (have you seen the stuff about “Zoom-bombing” in the news? We stop that kind of thing). I have always been ambitious—and right now, during this crisis, I am…
Dear Madeleine, I am what’s called a “people leader”—I lead individual contributors at a global software giant. I am also a technical contributor as a subject matter expert in a specific application. I don’t love managing people. I am quite reserved and I find it tiring—but it is the only way to get ahead in…
During my time as a coach, I have often utilized SWOT analyses to help teams analyze their organization’s Strengths, Weaknesses, Opportunities, and Threats. This is a simple, user-friendly method to help a team or a board focus on key issues affecting their business. This type of analysis often can be used as a precursor to…
Dear Madeleine, I started my career in marketing and had some great jobs, but I really became interested in the people side of things after being trained in communication and working in teams. My graduate studies were in Organizational Development. I am still at the first job I was offered—in HR as a trainer—but I…
Hi Madeleine, Earlier this year I joined a consulting firm that works with companies in my previous industry. I had taken a break to get a management degree and got a taste of consulting doing an internship that was part of my program. I believed consulting would be a different world where I would learn…
Dear Madeleine, I’ve had my eye on a position that might be opening in my company. It would be a big step for me, but I think this is the job I have always wanted. My problem is that the minute I start even thinking about applying, I feel overcome with anxiety and literally break…
Hi Madeleine, I have been working for over 15 years in my field and have moved up the ranks. In my last role I was a manager. Six months ago, I left my old job and moved to a company that had a small team where I was given a supervisor/team lead title that was…
Dear Madeleine, I am a few years in, working on Wall Street. I am a financial analyst and am pretty good at my job. At my recent performance review my boss told me that I need to “build my brand.” What the heck? I tried to get some detail out of him but didn’t get…
Dear Madeleine, I have been working as a technical expert for about a decade. I have been headhunted away from where I was three times, with a substantial signing bonus and salary raise each time. I now make more than I ever thought I would—and I am still getting calls about twice a week. I…