As a part of The Ken Blanchard Companies’ 2022 HR / L&D Trends Survey, respondents were asked to rank the effectiveness of various training reinforcement strategies. Email Reminders/Newsletters, currently the most used practice for reinforcing training content, was rated in the bottom third when it came to perceived impact.
That’s not a big surprise to Ann Rollins, a solutions architect with The Ken Blanchard Companies.
“Most companies employ newsletters and email as the number one way to reinforce learning,” says Rollins, “even though they know having managers hold learners accountable is the best method.
“Including different people in the organization requires more mindshare, but we know it pays off. If you’re not engaging organizational leaders in this way, you’re leaving money on the table.”
Rollins also suggests focusing on two important aspects of the learner experience (LX) when thinking about reinforcement strategies.
“In the case of leadership development, leaders need both a mindset shift and skills. If you don’t take the time to set the context and get to the mindset of the leader, you’re just teaching them to fight fires. The challenge is how to deliver both in tandem. That’s where good LX design comes in.”
Rollins recommends that L&D professionals take a marketer’s approach and build a learning content funnel that starts with awareness at the top, knowledge in the middle, and skill development at the bottom of the funnel.
“At the top of the funnel, we might place a brief article on challenging assumed constraints. For the learner who wants to learn more, we would provide some additional resources.
“From there, the learner could access a collection of assets that layers on, builds, and extends the learning experience—it’s going from a first blush to dipping their toe into the middle stage of the funnel. If the learner wants some additional skill development and tools, they can sign up for a 90-minute session that is very specific to challenging assumed constraints, which is the bottom of the funnel.
“This is the opt-in approach. We use curated content to generate interest. And when people want to learn more, they have a clear path to a short-form, virtual experience and then a deeper dive option to get the tools they need.”
Would you like to learn more about best practices in design and reinforcement? Join Ann Rollins for a webinar on December 15: Designing Effective Learning Experiences for a Hybrid Work Environment
Rollins will share strategies and techniques for successfully navigating the challenges of learning design in a time when people are fatigued with virtual life, fighting distractions, balancing priorities, and constantly multitasking. Use this link to learn more. The event is free, courtesy of The Ken Blanchard Companies.