2011 Thriving in the New Business Reality: 4 Strategies for Leaders

Organizations around the world have been forced to change the way they do business. The worldwide recession, downsized workforces, and value-conscious customers have created a new set of expectations.

A new white paper from The Ken Blanchard Companies identifies key strategies for leading successfully in the new business reality. Here are four of my favorites to get you started on positioning your company for success in 2011.

  • Change the organizational mindset. In many companies people have been focused on the short term for over two years. The emphasis has been on cutting costs, holding down expenses, and weathering the storm.  One thing that leaders can do now is share a vision for the road ahead, indicate that growth is a goal again, and let people know that they can try new things that have some risk involved.
  • Give people behavioral examples. What does “try new things that have some risk involved” really mean? The best organizations define the values, attitudes, and practices they desire in clear behavioral terms. Make sure people are clear on what the desired behavior looks like and what they should be doing now. The more specific and granular the examples are, the better.
  • Stay open to change. Constant adaptation is a key for thriving in the new business reality. As a leader, it’s important to be a role model when it comes to embracing new ways of thinking that can breathe new life into old practices and generate innovative new ideas.
  • Involve everyone. Smart leaders look for good ideas everywhere. This means checking in with people who are informal leaders in the organization as well as the people who are in formal positions. By listening to everyone—including people with divergent points of view, you increase the odds that the organization will be more responsive, adaptive, and successful in the face of change.

Make 2011 your best year ever. To learn more ways to increase your organization’s ability to succeed in the coming year, be sure to check out the complete white paper, Thriving in the New Business Reality.

2 thoughts on “2011 Thriving in the New Business Reality: 4 Strategies for Leaders

  1. The behaviors commentary in this article is excellent advice for leaders today. We not only need to be more specific and articulate in our feedback…we also need to watch our own behaviors. Followers follow suse they like the example we set of what is acceptable, and what’s not. If you are having trouble leading, ask yourself: “why would I follow me?”.

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