The Customer Experience is illustrated on a number of sticky not

Are You Focused on Customer Service or Customer Success? Your Mindset Makes All the Difference

Here’s a quick quiz. What job position has 106,000 openings on LinkedIn, has been around about three years, and is focused on such areas as product adoption, onboarding, churn reduction, and customer advocacy? If you guessed customer success manager, you’re right. Customer success is a new approach to customer service that is proactive instead of…

Proud Child With Blocks

Are You Forgetting This Customer Service Basic?

Yesterday, I went to my favorite retail store to pick up a pair of silver hoop earrings for my friend’s birthday.  While there, I saw a lot of little things that felt new and fresh.  I asked my usual salesperson (who has been there forever), “What is different around here? It feels spacious and inviting!”…

neuroscience

NeuroService: Use a BRAIN approach to build neuroscience principles into your customer service strategies

Apply the learnings from neuroscience to your customer service strategies. Use the BRAIN acronym to remind yourself (and others on your team) about the impact you can have when you help people bring the full capacity of their brain to the experience. Create connections that allow people to feel Brilliant, Respected, Alive, Independent, and Noticed for who they are and what they have done in their lives. It’s a great way to create a lasting brain bond with customers.